National Museum of Australia

Commissioned to create the cover artwork for the Hallyu edition of the National Museum of Australia’s magazine, this illustration was developed to reflect the cultural influence and global resonance of Korean contemporary identity.
The artwork was subsequently adapted across multiple formats, including a poster, postcard, and a range of museum merchandise such as limited-edition T-shirts and tote bags - extending the visual identity of the publication beyond print.
The project demonstrates the versatility of the illustration across editorial and retail applications within a national cultural institution.

Client
National Museum of Australia

Art Direction & Design
National Museum of Australia

A poster featuring illustrations of vegetables including carrots, onions, chili pepper, garlic, napa cabbage, ginger, shiitake mushroom, and a bunch of green onions, among others.

Photograph of a woman with glasses sitting at a desk with digital art displays, positioned above a page with illustrations of various vegetables including carrot, mushroom, chili pepper, green onions, garlic, tomato, bok choy, and radish, along with text about her background and cultural influences.

Photo: Magazine cover taken by Han

Photo: Artist statement taken by Han

Digital illustration of various vegetables, including a carrot, onion, cabbage, lettuce, leek, garlic, ginger root, chili, and other greens, arranged in a collage style.

A beige tote bag with illustrations of vegetables including carrots, lettuce, onion, radish, and other greens, along with the text 'national museum australia' at the bottom.

White t-shirt with illustrations of vegetables including a carrot, lettuce, tomato, onion, and radish displayed on the front.