COQODAQ US OPEN

I was commissioned to create a set of playful illustrations including a trophy, chicken, tennis racket, and egg for COQODAQ’s 2024 U.S. Open. The artworks were featured across promotional packaging and signage, as part of a larger brand campaign developed by Pentagram.

See campaign on Pentagram’s Instagram
Image courtesy of Pentagram / COQODAQ (via Instagram)
Packaging photo from Pentagram’s Instagram, 2024

Client
COQODAQ (NYC)

Art Direction & Design
Pentagram

A graphic with two crossed tennis rackets, a tennis ball above them, and a hen at the bottom, all set against an orange background.
Boxed fried chicken, dipping sauces, tennis rackets, and tennis balls on a dark blue surface.
Illustration originally created for COQODAQ’s menu, later reused in event packaging for their U.S. Open activation (design by Pentagram).
A stylized image of a trophy filled with popcorn, with the lid lifted above it. The text below reads 'COCOA' with a small Korean character inside the letter 'O' and the phrase 'WINNER WINNER' at the bottom.

The illustration inside the box was originally created for COQODAQ’s menu, then repurposed for their U.S. Open event packaging to maintain a consistent visual identity.