COQODAQ US OPEN

Commissioned to create a series of playful, tennis-inspired illustrations for COQODAQ’s 2024 U.S. Open campaign, this project translated the energy of the tournament into a distinctive visual language for packaging and promotional materials.
The illustrations featuring a trophy, chicken, tennis rackets and egg motifs were integrated across event packaging and signage as part of a larger brand campaign developed by Pentagram.
Notably, the interior box illustration originated from COQODAQ’s menu series and was repurposed for the U.S. Open activation, reinforcing brand consistency across hospitality and event environments.
See campaign on Pentagram’s Instagram
Image courtesy of Pentagram / COQODAQ (via Instagram)
Packaging photo from Pentagram’s Instagram, 2024

Client
COQODAQ (NYC)

Art Direction & Design
Pentagram

A graphic with two crossed tennis rackets, a tennis ball above them, and a hen at the bottom, all set against an orange background.

Boxed fried chicken, dipping sauces, tennis rackets, and tennis balls on a dark blue surface.

Illustration originally created for COQODAQ’s menu, later reused in event packaging for their U.S. Open activation (design by Pentagram).

A stylized image of a trophy filled with popcorn, with the lid lifted above it. The text below reads 'COCOA' with a small Korean character inside the letter 'O' and the phrase 'WINNER WINNER' at the bottom.

The illustration inside the box was originally created for COQODAQ’s menu, then repurposed for their U.S. Open event packaging to maintain a consistent visual identity.

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